Reader engagement platform
Turn reader engagement into registrations and retention.
Engagement is not a vanity metric. When comments, structured debates, consultations and gamification run under one signed identity, anonymous readers become registered, loyal, and measurably more likely to keep paying. This is the engagement layer Europe's leading newsrooms run on.
- 21% of Der Spiegel subscribers cite debates as a reason to stay Reader survey Dec 2024
- +150% more daily contributions in year one after Milenio left Facebook Milenio · year 1
- +10-11% of new daily registrations sourced from the discussion widget Milenio
Your reality today
What your day actually looks like.
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Engagement scattered across tools
Comments in one vendor, polls in another, a Facebook group on the side. No single identity, no single dashboard, and no way to tell whether any of it moves the subscription needle.
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Anonymous readers who never convert
The most engaged part of your audience reads, reacts and leaves without ever creating an account. The engagement happens, but it never enters your first-party funnel.
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No link between engagement and revenue
When the board asks how reader engagement supports subscriptions, there is no metric to point to. Engagement stays a soft story instead of a retention lever.
What changes
With Logora, here is what shows up in your reports.
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21% retention attribution
21% of Der Spiegel subscribers cite the debates as a reason they stay subscribed, and 4% say it is the main reason, in the December 2024 reader survey.
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+150% contributions, then +100%
When Milenio replaced Facebook Comments with a Logora community behind SSO, daily contributions grew 150% the first year and another 100% the second.
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+10-11% of new sign-ups
Share of new daily registrations coming straight from the discussion widget at Milenio, one of the largest sources of new accounts site-wide.
The modules that matter to you
Where to look first.
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Comments
Threaded, signed, moderated. The entry point into your first-party funnel.
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Structured debates
The retention angle. Readers take a position, defend it, come back to check the votes.
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Citizen consultations
Open-ended idea-gathering for elections, year-end specials and policy moments.
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SSO & gamification
The acquisition and loyalty layer. One reader account, badges, reasons to come back.
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Community forum
A standing space that ties every format together under one community identity.
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Engagement to registration
Every contribution is a reason to sign in.
Posting a comment, joining a debate or submitting a proposal all run through your SSO, so engagement and registration are the same motion. The reader graph compounds inside your database, not on a third-party platform, and the most engaged readers become the ones most likely to subscribe and stay.
Join the debate
Sign in to comment.
One reader account for Ouest-France subscriptions, comments and debates.
or use
No double login · Subscriber identity travels with you · GDPR-compliant
"The Logora debates are one of the reasons our subscribers stay. 21% of them tell us so directly, and 4% say it is the main reason they keep their subscription."
Quick answers
What we hear on every call.
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What exactly is the engagement layer made of?
Five modules on one backend: comments, structured debates, citizen consultations, a community forum, and SSO with gamification. You can start with one and add the others, all sharing the same identity and moderation pipeline.
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How does engagement turn into registrations?
Every contribution runs through your own SSO, so taking part and creating an account are the same action. At Milenio, 10 to 11% of new daily registrations come straight from the discussion widget.
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Can we measure the impact on subscriptions?
Yes. The data stays first-party in your systems, so you can attribute engagement to retention. Der Spiegel measured that 21% of subscribers cite the debates as a reason they stay, through a reader survey.
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Where is the data hosted?
In the EU, on OVH in France, with no transatlantic transfer. You stay the data controller and Logora is the processor under Article 28 GDPR. The setup is DSA-ready by default.
An engagement layer your subscription team can quote.
A 60-minute call with Pierre or Henry, our co-founders. We map your current engagement tools onto one identity, and come back with a model of the impact on registrations and retention for your newsroom.