Guides
Long-form, sourced guides for newsrooms.
Deep dives on the questions that decide reader-revenue strategy: how engagement drives subscriptions, how comments become registrations, and what the data actually says. Looking for ready-to-use templates and free tools, or our State of Online Comments 2026 report?
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AI content moderation for publishers: the 2026 guide
The definitive guide to AI content moderation for publishers, newsrooms and brands: what it is, pre vs post vs real-time moderation, manual vs AI vs hybrid, how AI classifiers and thresholds work, the hybrid model in practice, social-media moderation, DSA and GDPR compliance, and how to choose and deploy a solution.
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The complete guide to comment systems (2026)
The definitive guide to comment systems for media and brands: what they are, the five types compared, the features that matter, moderation, GDPR and DSA compliance, and how to choose, add or migrate one in 2026.
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How to add a comment system to your website (the 2026 playbook)
A step-by-step guide to adding a comment system to your site: the JavaScript snippet, SSO with your accounts, WordPress/AMP/webview integration, moderation and GDPR, with no third-party login.
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How to add engagement to your website: comments, debates and community
A practical playbook for adding reader engagement to a content or news site: which formats to use (comments, debates, consultations, forum), how sign-in works, and how to keep it civil at scale.
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The best comment and engagement systems for publishers in 2026
An honest, sourced comparison of the leading comment and engagement platforms for news and content sites: Logora, Disqus, Coral, OpenWeb, Viafoura, Opinary and Netino, with what each is best for.
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Comments as a registration channel: turning anonymous readers into logged-in users
How a comment system becomes the top of your first-party funnel, the mechanism behind sign-in-to-comment, and the production numbers from newsrooms that made the switch.
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Reader engagement as a subscription driver: the 2026 guide
How reader engagement turns into subscriber retention and reader revenue, the mechanism, the metrics that matter, and what production data from European newsrooms actually shows.