For publishers & CEOs
Make the comment section part of the retention story.
If you run a subscription-led newsroom, the comment section is no longer a cost centre, it's one of the levers your team has on retention, ARPU, and reader-revenue stability. Here is what changes when you treat it that way.
Audience & subscription dashboard
Last 30 days · vs previous period
- Registered users+12.4K▲ 18%
- Active debaters2 847▲ 24%
- Sub conversions from debates187▲ 32%
- Moderation load (human)14%▼ 6 pts
Daily comments volume
Top sections by engagement
- Politique3 124 contributions
- Économie2 487 contributions
- Société1 932 contributions
- International1 218 contributions
- 21% of Der Spiegel subscribers cite debates as a reason to stay Reader survey Dec 2024
- +10K subscribers registered in the first 7 hours at Der Spiegel launch Logora deployment
- 380K registered users + 5M votes in one year Der Spiegel · 2024
Your reality today
What your day actually looks like.
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Comments treated as overhead
Moderation budget keeps rising while the comment section barely shows up in your subscription dashboards. Nobody on your exec team can quote a retention figure tied to it.
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Audience leaking to social
You produce the article, Facebook gets the engagement. The reader graph compounds on a platform you don't own, and your first-party data thins out.
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No story for the board
When the board asks what you're doing post-cookie, "we have a comment section" is not a story. There's no metric, no benchmark, no growth angle.
What changes
With Logora, here is what shows up in your reports.
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21% retention attribution
Of Der Spiegel subscribers cite the debates as a reason they stay subscribed. 4% say it is the main reason. The biggest single driver of subscription stickiness in the December 2024 reader survey.
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+150% comments y/y
When Milenio replaced Facebook Comments with Logora SSO, daily comment volume grew 150% the first year, then another 100% the second.
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+10-11% new registrations
Share of new daily registrations sourced from the comment widget at Milenio, fourth biggest source of new sign-ups site-wide.
The modules that matter to you
Where to look first.
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Debates module
The retention angle. Structured debate prompts tied to articles, with measurable subscriber lift.
Explore -
SSO & gamification
The acquisition angle. One reader account, one funnel, badges that drive loyalty.
Explore -
AI moderation
The cost angle. 85% auto-handled, your team only sees the 15% that needs judgment.
Explore -
Positioning map
The board angle. Where Logora sits vs Disqus, Viafoura, OpenWeb on editorial-first × EU-native.
Explore
Reader contributions, curated
From comment thread to printed page.
Logora ships the reader submission form, the editor curation queue, and a "Published in the paper" status flag. The reader-to-newsroom loop becomes a feature your team operates, not a process you improvise. Suited to regional dailies that still print a Courrier des lecteurs page on Saturday.
Reader contributions
"Quel transport ferroviaire pour la Bretagne ?" · 47 submissions to review
- YB
Yann B. · Quimper · soumis il y a 2 j
"Sans la Quimper-Brest, la pointe bretonne perd un service public essentiel. Un audit de la fréquentation par tronçon serait un préalable raisonnable avant toute fermeture définitive."
Published in print - CL
Catherine L. · Rennes · soumis hier
"L'argument de la rentabilité est mal posé : sur une ligne de désenclavement, c'est le coût d'opportunité qui compte, et celui-ci dépasse largement le ticket par voyageur."
To review - PR
Pierre R. · Lorient · soumis hier
"Le car remplace mal le train pour les déplacements pendulaires. J'ai testé pendant trois mois : +45 min par trajet, intercaler les pauses devient impossible."
Pending
"The Logora debates are one of the reasons our subscribers stay. 21% of them tell us so directly, and 4% say it is the main reason they keep their subscription."
Quick answers
What we hear on every call.
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Does Logora add a new cost line, or replace an existing one?
Most deployments replace a line you already pay for, a moderation outsourcing contract or a comment SaaS, rather than adding net new cost. The licence is a flat annual SaaS fee, with no advertising and no resale of reader data.
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Do we keep ownership of our reader data?
Yes. You stay the data controller and Logora is the processor, under an Article 28 GDPR contract. Reader and comment data is never resold or auctioned, and there are no advertising or tracking cookies.
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How does the comment space support subscriptions and retention?
By keeping the conversation on your own domain, behind your SSO. Engagement, registrations and reader loyalty build inside your ecosystem rather than a third party's. Our customer stories document the measured impact.
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Is Logora a European, independent vendor?
Yes. Logora is hosted in Europe, on OVH in France, with no transatlantic data transfer. The model is a straightforward annual SaaS licence, without advertising or data resale.
A retention story your board will write down.
A 60-minute call with Pierre or Henry, our co-founders. We look at your subscription numbers, your current comment vendor, your retention dashboards. You leave with a model of the impact on your specific business.