Product & platform
Online forum
A standing online space where a publisher's readers post, reply and return over time, tied to signed first-party accounts and a single moderation pipeline, rather than an isolated comment thread that resets with every article.
An online forum is a persistent discussion space that belongs to a publisher, where readers gather as a community instead of commenting once and leaving. The difference with a plain comment section is continuity: the same people come back, build a reputation, and the conversation accumulates value over time.
For a newsroom, the strategic question is not “do we have comments?” but “where does our community live, and who owns it?”. A Facebook group or a third-party forum on a separate domain hosts the conversation somewhere the publisher does not control, and the traffic, the accounts and the first-party data leave with it.
What makes a forum work for a newsroom
- First-party, signed accounts. Every member is a real account in the publisher’s database, through SSO, not an anonymous handle or a third-party login.
- A single moderation pipeline. A standing community needs consistent, scalable moderation. AI plus human review keeps the space civil without burying the newsroom in toxicity.
- Formats that fit editorial. Threaded comments, structured debates and readers’ letters can coexist in the same space under one identity.
- On your own domain. The forum lives on the publisher’s site and URLs, so the SEO value and the audience stay with the brand.
How Logora approaches the forum
Logora builds the forum as a contributor space on the publisher’s own domain, combining comments, debates and readers’ letters under one signed identity and one moderation module. Moderation runs natively per language, including Italian, where Logora runs debate forums with Quotidiano Nazionale. See the forum module.