Migrate · from Facebook Comments · updated 7 June 2026
Move your comments off Facebook, onto your own site.
With the Facebook Comments plugin, the audience, the accounts and the data sit on Meta’s side, and the discussion never counts toward your SEO. Logora puts first-party reader accounts and the full conversation back on your domain. Milenio replaced Facebook Comments with Logora in two weeks and grew daily comments by 150% in the first year.
Why publishers leave Facebook Comments
The widget is free. The cost is ownership.
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You don’t own the audience
Readers comment with a Facebook account, not an account on your site. The relationship lives on Meta’s side. You can’t build a logged-in reader graph, a newsletter list, or a subscription funnel from people you never actually register.
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The data goes to Meta
Every comment and every interaction in the Facebook Comments plugin is data Meta collects. You get a widget; Meta gets the behavioural signal. For a European newsroom with a DPO, that is a data-sovereignty problem, not just a UX one.
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Double login friction
Even subscribers who are logged into your site have to be logged into Facebook to comment. Readers without a Facebook account, or who have left the platform, simply can’t take part. The conversation shrinks to the Facebook-using subset of your audience.
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No SEO value
Facebook Comments are loaded from Meta’s domain inside an iframe. The text does not live in your page’s HTML, so search engines do not index it as your content. You generate the discussion; the SEO value does not land on your URLs.
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Limited moderation
You moderate through Facebook’s tools, on Facebook’s terms. There is no newsroom-grade admin, no per-article moderation policy, no DSA-grade journalisation of decisions you can export for a transparency report.
What you get with Logora
Same conversation, now it’s yours.
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First-party accounts, on your domain
Readers register in YOUR database. The comments render in your page’s HTML, on your URLs. You own the reader graph, you own the SEO value, you own the relationship.
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SSO or built-in login, free
Bridge single sign-on with your existing reader account system, or use Logora’s integrated login at no extra cost. One click to comment for your subscribers, no Facebook account required.
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Hybrid AI + human moderation
Around 85% of toxic content is filtered automatically by models trained on European press content, with a human-in-the-loop admin for the rest. Per-article policies, keyboard-shortcut workflows, DSA-grade logs.
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Debates and consultations, not just a thread
Beyond a comment feed: structured debates where readers take positions and vote on arguments, plus consultations. The best contributions surface instead of the loudest.
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EU hosting, on OVH in France
No data leaves the EU. GDPR by default with a signed Data Processing Agreement under Article 28, and DSA-grade moderation journalisation exportable for your transparency reporting.
Dig into the modules: comments, AI moderation, SSO & gamification.
Multi-platform moderation
Comments aggregated from your website + social properties
- Websitelogora.com · 1 247 todaylive
- Facebook page@logora · 412 todaylive
- YouTube@logora · 289 todaylive
- Instagram@logora · 178 todaylive
One moderation pipeline, four platforms, same editorial standard.
The migration path
Roughly 1.5 days of technical integration.
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Step 1
01
Drop in the JS snippet
Replace the Facebook Comments plugin with the Logora snippet on your article template. The widget renders on your domain, with your styling.
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Step 2
02
Wire up SSO
Connect Logora to your existing reader account system, or switch on the free built-in login. Subscribers comment in one click, no Facebook account needed.
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Step 3
03
Go live
Around 1.5 days of technical integration for your team in total. From there, new conversations land on your domain, in your HTML, under your moderation policy.
Proof
Milenio replaced Facebook Comments with Logora in two weeks, then grew daily comments by +150% in the first year and a further +100% in the second. Today, 10–11% of new reader sign-ups come through the comment widget itself.
Migration questions
What publishers actually ask.
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Can we keep our old Facebook comments?
Facebook Comments live inside Meta’s plugin and are not exposed through an open export the way a comment platform’s API is, so historical threads cannot simply be lifted out. The standard pattern is to start fresh on Logora for new content while leaving the old Facebook plugin in read-only on legacy articles if you wish. Milenio replaced Facebook Comments and grew daily comments +150% in the first year, so volume recovers fast.
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How long does the migration take?
Around 1.5 days of technical integration for your team: the JS snippet plus SSO or the built-in login. Milenio replaced Facebook Comments with Logora in two weeks end to end, including newsroom onboarding.
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What about SEO?
This is the biggest upgrade. Facebook Comments load from Meta’s domain in an iframe, so the discussion is not indexed as your content. Logora renders comments in your page’s HTML, on your URLs, so the conversation finally counts toward your own pages.
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Do readers have to create yet another account?
No. You can bridge SSO to your existing reader account system so subscribers comment in one click, or use Logora’s integrated login for free. Either way, no one needs a Facebook account to take part anymore.
Bring the conversation home.
Tell us how Facebook Comments is set up on your site and your reader account model. We come back with a scoped migration plan and a price. See also the Disqus comparison, the comment software overview and pricing.