Vertical · Business & financial press
A reader debate that matches the editorial standard.
Business and financial press readers come for sourced analysis. They stay for what other informed readers think. Logora gives that conversation the tooling, structured debates on the actual macro and policy questions, moderation that does not embarrass the masthead, and SSO that respects the paywall.
«dialogue» · same debate, every Swiss language
Single deployment, locale frontends, native moderation
/fr/
Faut-il maintenir le service public audiovisuel par redevance ?
/de/
Soll der öffentliche Rundfunk per Beitrag finanziert bleiben?
/it/
Mantenere il finanziamento del servizio pubblico tramite canone?
/rm/
Sustegnair il servetsch public via taxa?
One backend · one moderation pipeline · five reader experiences
- 85% of toxic content filtered before the editorial team sees it AI moderation pipeline · default config
- +150% comments per day when the double-login between paywall and Facebook Comments is removed Milenio · year 1 · same logic applies to subscription business press
- 10-11% of new daily registrations sourced from the comment widget Milenio · subscriber acquisition
Your reality today
What your day actually looks like.
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Premium readership, comment thread reads like 4chan
You publish a sourced piece on monetary policy. The comment thread reads like nothing the editor would sign off on. The mismatch between the article quality and the conversation quality is a brand issue for a premium title.
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Double login is killing the funnel
Your subscribers pay for the paywall, then have to sign up again to comment. The drop-off is brutal. The comment section ends up looking dead, even though the readership is engaged, because the friction is in the wrong place.
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No tooling for the in-depth debate format
A business audience can sustain a 200-comment structured debate on the central bank policy. A flat comments list cannot. There is no native UX for the kind of argument-against-argument format your readers actually want.
What changes
With Logora, here is what shows up in your reports.
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Structured debates on the questions that matter
For/against the rate hike. For/against the merger. The debate format lets your readers actually argue an economic position, with sources, instead of dropping one-liner reactions under the article.
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SSO that respects the paywall
One sign-in. Subscriber identity travels from the paywall to the comment widget. No second account, no second login wall, just the conversation as a continuation of the subscription experience.
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Moderation that protects the masthead
Default toxicity thresholds are tuned for premium press. The AI filters slurs, personal attacks and disinformation before the editorial team sees them. The comment thread reflects the brand, not the average internet.
The modules that matter to you
Where to look first.
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Debates module
Structured for/against debates with ranked arguments. The signature format for a business readership that wants to argue a position, not just react to a headline.
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SSO & gamification
OAuth integration with your paywall vendor. Subscribers comment in one click. The funnel stops leaking at the second login wall.
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AI moderation
Toxicity thresholds calibrated for premium press. Your editorial team sees the borderline cases, not the obvious abuse.
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Analytics dashboard
Subscriber-attributed engagement metrics. Tie comment activity to retention cohorts, ARPU bands, and churn risk. The numbers your subscription team is already tracking.
Explore
"When you publish for a business audience, the conversation under the article has to clear the same editorial bar as the article itself. Logora is the only comment vendor we found that takes that seriously by default."
Quick answers
What we hear on every call.
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Our titles are subscription-led. Does Logora work without exposing the comment section to non-subscribers?
Yes. The comment widget can be gated identically to the article, only authenticated subscribers see it, or you can run a tiered model where free readers see the debate result and subscribers see and post arguments. Both modes are standard configurations.
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Can the structured debate format handle a 200-comment macro policy thread?
It is designed for that. Each debate has two positions (for/against), arguments are ranked by reader vote, and the synthesis surfaces the top arguments per side. A 200-comment thread becomes a navigable position map, not a flat list to scroll through. We have several premium business titles running this on monetary and regulatory debates.
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Our readers are not anonymous. They use real names. Does Logora support reader identity?
Native support. Through SSO, the comment identity is the subscriber identity. Display rules (full name, initials, pseudonym) are configurable per publication. Several of our partners run a full-name policy and surface the reader's professional bio next to their arguments, which lifts the perceived quality of the discussion significantly.
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What about source-linking inside arguments? Our readers cite reports, papers, central bank notes.
Arguments support rich-text with embedded links, with auto-detection of paywalled URLs to display a source icon next to the link. Editors can require a citation on certain debate types (configurable per category). Several of our business publishers have made "sourced argument" a publishing requirement for top-ranked contributions.
The comment section your chief editor will sign off on.
A 60-minute call with Pierre or Henry. We bring the moderation defaults tuned for premium press, the SSO integration plan for your paywall vendor, and one or two debate prompts your newsroom could test in the first week. You leave with a plan, not a slide deck.